help I need socks

Ricky's (think Rite Aid+Sex Shop+Spencer's+beauty supply shop+costume store) was promoting a new line of health remedies called Help. On my walk home from work today I saw the launch of the product, complete with a live display for the bandages Help I have a blister.

and THIS is how they advertise. Man in heels on treadmill brings you Help I have a Blister!

Although the more I think about it, its not really that funny because he probably dresses drag in his free time so heels are no biggie. AND is this Help product merely a package of socks?? Because wouldn't his socks prevent the blister from forming in the first place?